Technology and Digital Strategy Consulting
Work through technology decisions with Willan Theunissen: discovery, architecture reviews, marketing technology and digital capability planning.
Request a Technical Consultation
Make the next technology decision clearer
You may know that a system needs attention without knowing whether to repair it, replace it or change the way people use it. Consulting helps business owners and technical or marketing leaders work through that choice before commissioning a build.
Willan brings software engineering, agency leadership and marketing technology experience to the discussion. Bring the decision and what makes it difficult: disconnected systems, competing proposals or too much manual work. We confirm engagement availability, confidentiality and any existing professional obligations before accepting work.
Technical discovery and architecture
Bring the business requirement, existing systems and your team’s unresolved questions. Discovery can trace how data moves between those systems, identify integration risks and compare technology choices against the work people need to do.
An independent architecture review can test assumptions before a platform expands. Outputs can include a system map, an options assessment and a phased implementation plan to help you decide what changes first and what can wait.
See the discovery estimator for the scope questions that inform a proposal.
Digital transformation and operational processes
Start with one task. For example, an enquiry might arrive in one platform, be checked manually in another and end up in a reporting spreadsheet. Follow that enquiry to see where information is lost and who puts it right.
Include exceptions in the discussion: what happens when an enquiry is incomplete, duplicated or sent to the wrong person? The recommendation may be to configure an existing product, improve an integration or build a focused application. For each phase, agree who will run the revised process and what it must do before it is accepted.
Marketing technology and attribution
Acquisition platforms, landing pages, customer relationship management (CRM) records and sales outcomes need shared definitions before a dashboard can tell a useful story. For example, does “qualified lead” mean someone completed a form, or that someone has checked the enquiry and confirmed it is ready for sales?
We can work through those definitions, how enquiries reach the right person and how later outcomes feed into reporting. The assessment can produce event definitions, lead stages, a routing plan and a reporting specification. Access to advertising or customer accounts requires permission; it is not assumed as part of the enquiry.
Building digital capability
Establishing an internal digital unit involves more than deciding which roles to hire. What work will the team accept? Who agrees the scope with the business, and who reviews the finished work? Support can cover service definition, proposal structure, role responsibilities and how delivery is managed.
Expansion into another market adds choices about local content, market-specific forms, operating hours, customer support and platform availability. These need market research and appropriate local advice alongside technical planning, to reflect how the service will operate.
From assessment to delivery support
- Discovery: agree the decision, who needs to contribute and what information is available.
- Technical assessment: inspect permitted systems and explain the constraints they place on the options.
- Recommendations: compare the options, including what still needs investigation.
- Commercial evaluation: weigh cost, effort and dependencies, including who will maintain the result.
- Implementation planning: define phases, responsibilities and what each phase must achieve.
- Delivery support: agree any architecture oversight, implementation or handover separately.
The assessment should help you explain the recommendation to those funding or delivering it, even when another team implements it. Fees, deliverables and access permissions are agreed in writing; a fixed cost or outcome cannot be promised before scoping.
Request a technical consultation
Contact Willan about consulting and select “Consulting with Willan” in the enquiry form. Tell us the decision you need to make, the systems involved and who will act on the recommendation. Include any deadline or preferred option and why it matters. This keeps personal consulting requests distinct from general agency delivery enquiries.
For a defined build, explore Webvelopment’s services and review the delivery process.
Keep the right things connected.
Willan Theunissen
Meet Willan Theunissen, founder of Webvelopment: digital strategy, PHP engineering, enterprise integrations and commercially grounded technology consulting.
Bespoke Development
Plan business software around the work people need to do: choose an application, eCommerce change, PHP update or integration, with a clear first release.
Development insights
Practical guidance for scoping applications, eCommerce systems and ongoing development work.
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Tell us what you are working towards. We’ll help you find a practical next step.