Website costs and service pricing.

Forms, booking systems, commerce, customer accounts, dashboards, search and integrations need more detail than a page count can provide. For example, “booking” could mean sending an appointment request for staff to confirm, or letting a customer choose and reserve an available slot. Those are different workflows. A third-party booking platform may be involved; a customer dashboard may need authentication, database design and access controls.

Use the feature catalogue below to describe what you need for the consultation and PDF request. We leave unapproved hour estimates unpublished. Payment gateway selection requires e-commerce configuration; a customer dashboard requires authentication. Tell us what a customer should be able to do, what staff need to manage and which existing systems are involved. That gives us something useful to estimate beyond a feature name.

See our website services and development services for the types of work behind these choices. If your requirements involve sensitive data, transaction processing or several connected systems, begin with a discussion of the operating model and technical constraints.

You can provide complete content, ask us to estimate professional copywriting, or request help improving existing material. If you plan to supply the words, match them to your page list and flag any gaps: an unfinished service description or a product catalogue that needs editing still represents work. No approved content price has been supplied. Copywriting, migration, editing, translation and product descriptions remain subject to a custom estimate.

Paid marketing and SEO services are also separate from standard development. Technical audits, keyword research, on-page work, local visibility, content production and ongoing reporting each need an agreed deliverable and price. Tell us which you need for launch and which you want to consider as ongoing work. Normal HTML quality and accessibility requirements still apply to the development work, whether or not you select paid SEO.

The sixteen service estimators cover redesign, e-commerce, integrations, automation, portals, mobile applications, SEO, care, hosting, content, analytics, performance, accessibility, training, discovery and migration. Each has its own scope and approved allowances. Choose the estimator that best matches the work you need: a migration or an integration needs different questions from a new website. The ten-hour initial website allocation is not a universal minimum for these tools.