Website Content & Copywriting Estimator
Scope professional copywriting, content editing and migration. Configure scope and review confirmed labour at R850/hour excl. VAT, with unpriced items identified.
Configure your scopeBuild a scope you can discuss.
R850/hour excluding VAT. Unapproved hours and fees require custom quotation. Your selections are indicative.
- 1. Context
- 2. Activities
- 3. Delivery plan
- 4. Request
Your indicative scope
Indicative display conversion using Frankfurter reference rates. Charges remain in ZAR.
Scope an uncertain project through discovery
Once-off and monthly charges are separate. Tax, supplier fees, validity and custom milestones need confirmation. Pending items are excluded from known charges.
Discuss this scope by email
Download your brief and attach it to an email, or open a draft with a short summary. Review it in your email app before sending.
Open email draftNo online request is sent by these actions. Contact details and private notes are not included in the email link.
What changes this estimate
The starting point matters: do you need us to write new pages, edit copy you already have, or move approved content into a new website? Each involves different work. Before choosing quantities, describe what is available, what needs to change and who the pages need to help. The estimator keeps those choices together for review.
Describe a representative delivery
Bring a page that represents the work: an existing service page to improve, a draft to edit or source notes for a new page. Include the page count, expected word count range, languages and any interviews needed. Tell us who can check the facts and approve the copy, especially where the subject needs industry knowledge. Quantities describe the work requested; they do not promise how long each unit will take.
For example, a service page with accurate supplied copy may need editing and migration. A new page based on scattered notes may also need an interview and drafting. Even if the finished pages have similar word counts, their preparation differs. Use the first-delivery option to describe a useful starting point, then list the material, reviews and checks needed for the wider programme. Selecting a plan does not establish an approved fixed price.
Prepare a content inventory and editorial schedule
Use the content worksheet to give each item an audience, a purpose, source material and a person responsible for approval. For a service page, that purpose might be helping a prospective customer understand what is included and decide whether to enquire. Mark which copy can be reused, which needs editing and which must be written from scratch. Word count describes the intended output; it cannot establish effort on its own.
Record interviews, subject complexity, languages and revision expectations. Leave time in the schedule for your team to check facts and respond to drafts as well as for us to write. Agree on the delivery format, review rounds and who will publish the copy before a fixed allowance is approved.
SEO research and technical implementation remain separate unless expressly selected. Translation providers, external writers and other supplier charges may also apply, so identify those needs alongside the writing work.
Hours, costs and assumptions
Confirmed labour is calculated at R850 per hour excluding VAT. Each selected quantity is multiplied by an approved hours-per-unit value. Base, discovery and complexity allowances need their own approval. Unapproved items remain Custom quote required and prevent a fixed total; they are never silently priced as zero.
The initial ten-hour website allocation is specific to the existing website calculator. It is not automatically applied to this service. Where managed dedicated hosting is selected, the separately stated management allocation applies to the agreed management scope.
Once-off work and monthly commitments are shown independently. Content writing, SEO, subscriptions, platform usage, travel and other external charges are included only when explicitly approved and itemised. International display currency does not change the authoritative ZAR calculation or establish a tax exemption.
Scope boundaries
- Translation agency charges and external writers may have supplier costs separate from R850 labour.
- Do not estimate pages from word count alone without approved productivity assumptions.
- Set revision allowance explicitly.
Use the plan to request an estimate
A few useful answers before you decide.
The tool prepares a content inventory and editorial schedule. Before requesting a quotation, check that it distinguishes new writing, editing and migration, and includes the source material, review arrangements and unresolved amounts. This gives us a clearer basis for discussing the work and pricing the pending items. Your contact details stay separate from saved session selections. Payment milestones and quote validity require written confirmation.
Explore the related service or compare the original website calculator. The PDF request becomes available only when the secure quotation backend is configured; the page clearly indicates its current state.
Why does this tool show custom quote required?
Is the result a binding quotation?
Start a conversation
Tell us what you are working towards. We’ll help you find a practical next step.