Content calculator
What will your content cost?
Choose a writing level for your website pages, then add articles, product descriptions and case studies. Ongoing monthly articles are priced separately.
- R850/hourOne rate for every service
- 40% depositto start the work
- Up to 12 monthsto pay larger projects
Add your company detailsThey appear on the quote, its PDF and any link you share.
These details stay in your browser. They're only sent to us if you request a formal quotation.
Next step
Turn this into a formal quotation.
Send us your details and we'll review this configuration, check anything that needs a closer look, and send a formal quotation with timelines and terms. The quote you've built here is attached automatically.
- Your detailsSo we know who to send it to.
- Your projectA few questions so the quotation fits.
Your request is with us.
We'll review your configuration and email you a formal quotation. Your reference is .
Keep a copy of what you built:
Price a single service
Price another service.
Each one uses the same R850/hour rate and the same payment terms, so you can price a single service or combine several in the full agency calculator.
Website
A business website on WordPress or a custom CMS, from a few pages to a large content site.
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E-commerce
An online store on WooCommerce or Shopify, with payments, shipping and the integrations your operations depend on.
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Web apps and integrations
Customer portals, internal systems, dashboards, automation and API integrations, built in Laravel or PHP.
Open calculator
Mobile app
Cross-platform iOS and Android apps, with the backend and admin tools behind them.
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Content and copywriting
Website copy, articles, product descriptions and case studies written to rank and convert.
You're here
SEO
Technical, on-site and local SEO with content that earns rankings, reported monthly.
Open calculator
Organic social
Planned, designed and published social content with community management and monthly reporting.
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Paid media
Google, Meta, LinkedIn and TikTok campaigns: tracking, ad creation and optimisation, with your ad spend shown separately.
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Hosting and care
Managed hosting, updates, backups, security and a support team for one website or a whole portfolio.
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How content is priced
Website copy is priced per page, at the writing level you choose:
- Edit and optimise (about 45 minutes a page) improves copy you’ve written.
- New SEO copy (about 90 minutes a page) is written from a short interview and your existing material.
- Strategic copy (about three hours a page) adds customer and competitor research for pages that have to persuade in a crowded market.
Articles take about three hours each, including research and optimisation. Product descriptions take about 15 minutes each.
What every content project includes
These items are in every quote, whatever you choose further down, because the work can’t be done properly without them. Together they come to 5 hours at R850 an hour.
- Content brief and voice alignment. Audience, messages, tone and keywords agreed upfront. (3 h)
- Editing, proofing and approval rounds. Two rounds of review on all content. (2 h)
Basic, Standard and Premium compared
The writing level sets the time per page, so it scales with the number of pages you need.
Writing level for website pages
| Level | What you get | Hours | Price |
|---|---|---|---|
| Basic: Edit and optimise | We tighten and optimise copy you supply. Structure and readability; SEO optimisation; Calls to action. | 0.75 h per page | R638 per page |
| Standard: New SEO copy | Fresh copy written from a short interview and your material. Interview-led writing; Keyword-targeted; Meta titles and descriptions. | 1.5 h per page | R1,275 per page |
| Premium: Strategic copy | Research-led messaging for competitive markets. Customer and competitor research; Stakeholder interviews; Messaging hierarchy per page. | 3 h per page | R2,550 per page |
How the work runs
- Brief. We agree audience, messages, tone and keywords before writing.
- Interviews and research. Short calls with your team and, at higher levels, customer and competitor research.
- Writing. First drafts, written for both readers and search.
- Review. Two rounds of edits with your team.
- Delivery or publishing. Final copy delivered in a shared document, or published if we look after your site.
Ways to manage the budget
- Edit what you have. If your team can write a draft, Edit and optimise costs half as much as new copy.
- Save Strategic copy for key pages. Use it for the homepage and main service pages, and New SEO copy elsewhere.
- Batch product descriptions. A spreadsheet of specifications is the fastest way to bulk copy.
- Plan monthly articles around search demand. Fewer, better-targeted articles beat volume.
Before you request a quote
Have these ready and the formal quotation will be faster and more accurate:
- The list of pages or pieces you need
- Existing copy, brochures or proposals we can draw on
- Who in your team can be interviewed
- Your brand or tone of voice guidelines, if you have them
- Keywords or topics you want to rank for
- Your deadline
Content pricing questions
A few useful answers before you decide.
What's included in every content project?
A content brief and voice alignment so every piece sounds like you, and editing, proofing and approval rounds. That’s 5 hours before any writing.
Which writing level do I need?
Edit and optimise suits teams who can write but want it sharper and search-ready. New SEO copy suits most businesses: we interview you and write from scratch. Strategic copy adds customer and competitor research for pages that have to win in a crowded market.
How many revisions are included?
Two rounds of review on everything, covered by the included editing and approval item.
Do you write in our brand voice?
Yes. The brief captures your tone, vocabulary and the things you never say. For a reference your whole team can use, add the tone of voice guide.
Do you need to interview us?
For new and strategic copy, yes, usually a short call per section of the site. It’s the fastest way to get the knowledge that makes copy specific to you rather than generic.
Is the copy optimised for search?
Yes. Every page targets agreed keywords and includes meta titles and descriptions. If you’re also investing in SEO, the SEO calculator covers the ongoing work.
Can you write product descriptions in bulk?
Yes. Each takes about 15 minutes for unique, search-friendly copy. Give us the specifications in a spreadsheet and we’ll return descriptions in the same format for import.
Do you publish the content too?
If we’re building or maintaining your site, yes. Otherwise we deliver it in a shared document ready for your team to publish.
Can you write ongoing articles every month?
Yes. Set “Articles per month”. Each is 800 to 1,200 words, researched and optimised. Add the content calendar to plan topics around search demand and your campaigns.
Who owns the content?
You do, on payment. You can use it on your website, in print, in proposals and anywhere else.
Is there a contract for monthly articles?
Monthly services are on a 12-month contract with a 3-month minimum, and the contract renews for another 12 months unless you give one calendar month’s notice before it ends. If you need to stop early, you pay 3 months’ fees after the month you give notice, starting with your one calendar month’s notice. For example, notice in month 3 means you’re billed for months 1 to 6. The commitment covers our fees, including campaign and boosting commission; ad and boost spend paid to the platforms isn’t included.
How long does a content project take?
Every quote includes a timeline. Work starts after a 3-week lead time, then runs at about 30 hours a week, so a 90-hour project goes live roughly 6 weeks after you accept the quote: 3 weeks of lead time plus 3 weeks of work. The timeline doesn’t include time spent waiting for feedback, content, approvals or meetings, so quick turnarounds keep it on track. Your formal quotation confirms the dates.