Organic social calculator
What will social media management cost?
Set how many posts you need each month and on which platforms, choose how they're produced, and add community management, reporting and a budget for boosting your best posts.
- R850/hourOne rate for every service
- 40% depositto start the work
- Up to 12 monthsto pay larger projects
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Send us your details and we'll review this configuration, check anything that needs a closer look, and send a formal quotation with timelines and terms. The quote you've built here is attached automatically.
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- Your projectA few questions so the quotation fits.
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Price a single service
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Each one uses the same R850/hour rate and the same payment terms, so you can price a single service or combine several in the full agency calculator.
Website
A business website on WordPress or a custom CMS, from a few pages to a large content site.
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E-commerce
An online store on WooCommerce or Shopify, with payments, shipping and the integrations your operations depend on.
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Web apps and integrations
Customer portals, internal systems, dashboards, automation and API integrations, built in Laravel or PHP.
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Mobile app
Cross-platform iOS and Android apps, with the backend and admin tools behind them.
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Content and copywriting
Website copy, articles, product descriptions and case studies written to rank and convert.
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SEO
Technical, on-site and local SEO with content that earns rankings, reported monthly.
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Organic social
Planned, designed and published social content with community management and monthly reporting.
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Paid media
Google, Meta, LinkedIn and TikTok campaigns: tracking, ad creation and optimisation, with your ad spend shown separately.
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Hosting and care
Managed hosting, updates, backups, security and a support team for one website or a whole portfolio.
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How social media is priced
Most of the cost is content production, so the main inputs are posts per month and how each post is made:
- Templated posts (about 30 minutes each) use branded templates with your photos.
- Custom designed posts (about an hour each) get original graphics and carousels.
- Video-first posts (about 90 minutes each) are short-form video edits and motion graphics.
Each platform adds an hour a month for scheduling, formatting and platform-specific optimisation. Community management is the time spent replying to comments and messages; set it to match how active your audience is.
A boost budget puts money behind your best-performing posts. It’s paid to the platforms at cost, with our boosting commission charged on it in the same brackets as paid media: 30% on the first R50,000, 20% on the next R50,000 and 10% above that.
What every social media programme includes
These items are in every quote, whatever you choose further down, because the work can’t be done properly without them. Together they come to 10 hours at R850 an hour.
- Social audit and strategy. Audience, competitors, content pillars and goals. (6 h)
- Profile setup and optimisation. Bios, highlights, links and business details. (3 h)
- Scheduling and reporting tools. Publishing calendar and analytics set up. (1 h)
Basic, Standard and Premium compared
How each post is produced sets most of the cost, so content level is priced per post. Reporting has its own three levels.
Content level
| Level | What you get | Hours | Price |
|---|---|---|---|
| Basic: Templated | Branded templates using your photos and our copy. Branded post templates; Captions and hashtags; Scheduling. | 0.5 h per post | R425 per post/month |
| Standard: Custom designed | Original graphics and carousels for each post. Custom graphics and carousels; Copywriting; Stories adapted from posts. | 1 h per post | R850 per post/month |
| Premium: Video-first | Short-form video and motion graphics for reach. Reels and short-form video edits; Motion graphics; Trend-led concepts. | 1.5 h per post | R1,275 per post/month |
Reporting and strategy
| Level | What you get | Hours | Price |
|---|---|---|---|
| Basic: Monthly report | A monthly performance summary. Reach, engagement and follower growth; Top-performing posts. | 1 h | R850/month |
| Standard: Report and review call | Reporting plus a monthly planning call. Everything in Monthly report; Monthly review call; Next-month content plan. | 2.5 h | R2,125/month |
| Premium: Strategic partnership | Ongoing strategy, testing and competitor tracking. Everything in Review; Competitor benchmarking; Content testing programme; Quarterly strategy refresh. | 5 h | R4,250/month |
How the work runs
- Audit and strategy. We review your accounts and competitors and agree content pillars, tone and goals.
- Profile setup. Bios, highlights, links and business details are optimised on every platform.
- Monthly content calendar. Each month’s posts are planned and sent to you for approval.
- Production and publishing. Posts are designed, written and scheduled; community management runs daily.
- Reporting and review. Monthly results, then next month’s plan built on what worked.
Ways to manage the budget
- Use fewer platforms well. Two platforms done consistently beat five done thinly.
- Mix content levels. Templated posts for updates and custom or video posts for campaigns keep quality where it counts.
- Supply your own photos. A steady stream of real images makes templated posts look custom.
- Boost only what’s already working. A small boost budget behind proven posts goes further than boosting everything.
Before you request a quote
Have these ready and the formal quotation will be faster and more accurate:
- Logins or admin access for your social accounts
- Your brand guidelines, logo and any templates you use
- Photos and videos we can use
- Topics, products or campaigns to feature
- Who on your team approves posts
- Any boost budget you have in mind
Organic social pricing questions
A few useful answers before you decide.
What's included to get started?
A social audit and strategy, profile setup and optimisation, and scheduling and reporting tools. That’s 10 hours once-off.
How is the monthly price worked out?
Mostly from content production: posts per month multiplied by the time each post takes at your content level (30 minutes templated, an hour custom designed, 90 minutes video-first). Platforms, community management and reporting are added on top, plus any boost budget and its commission.
Which platforms do you manage?
Facebook, Instagram, LinkedIn, TikTok, X and YouTube. Each platform adds an hour a month for scheduling, formatting and platform-specific optimisation.
How many posts a month do I need?
Consistency matters more than volume. Eight to twelve good posts a month across two or three platforms works for most businesses. Brands competing for attention on Instagram or TikTok usually need more, and more video.
Can you boost our posts?
Yes. Set a monthly boost budget and we’ll put it behind the posts that are already performing, targeted at the audiences you want to reach. The budget is paid to the platforms at cost, and our boosting commission is charged on it in brackets: 30% on the first R50,000, 20% on the next R50,000 and 10% above R100,000. On a R5,000 boost budget, the commission is R1,500.
What's the difference between boosting and paid media?
Boosting promotes posts you’ve already published to reach more of the right people. Paid media is a full campaign programme with its own ads, audiences, conversion tracking and landing pages, built to drive enquiries or sales. If you need leads rather than reach, use the paid media calculator.
Who supplies photos and video?
Templated and custom posts can use your existing photos, stock or graphics. For a steady supply of original material, add the monthly content shoot.
Do you reply to comments and messages?
Yes, within the community management hours you set. We agree response guidelines with you first, and anything sensitive, such as complaints or sales enquiries, is passed to your team.
Do we approve posts first?
Yes. We share a monthly content calendar for approval before anything is scheduled.
What do the reporting levels include?
Every level reports reach, engagement and follower growth. The review level adds a monthly call and next month’s plan. The strategic level adds competitor benchmarking, a content testing programme and a quarterly strategy refresh.
Can I change the volume from month to month?
Yes, within your contract. Campaigns, launches and quiet seasons need different volumes. Tell us at the planning call and the next month’s invoice follows the agreed volume.
Is there a contract?
Monthly services are on a 12-month contract with a 3-month minimum, and the contract renews for another 12 months unless you give one calendar month’s notice before it ends. If you need to stop early, you pay 3 months’ fees after the month you give notice, starting with your one calendar month’s notice. For example, notice in month 3 means you’re billed for months 1 to 6. The commitment covers our fees, including campaign and boosting commission; ad and boost spend paid to the platforms isn’t included.