Our work · Website

Chery Bronkhorstspruit

A local Chery presence within the HeyCarter network

Chery Bronkhorstspruit gives the dealership a dedicated website within the wider Digicars Group estate. We built the site to connect the Chery model range with local dealership information, vehicle stock and enquiries. Its role is specific to Bronkhorstspruit, while its publishing and integration foundation is shared with the rest of the network.

The public website and its main journeys

The homepage and model collection use large vehicle imagery to introduce the Tiggo range. The Chery identity carries through the header, model cards and the warm accent colour used for actions and contact information. The visitor sees a coherent Chery presentation across the pages rather than a model catalogue that feels separate from the dealership site.

The gallery also shows the difference between range browsing and stock browsing. The model collection introduces the available model families; the vehicle listing presents individual stock records with images, descriptions and prices. The contact page then makes the Bronkhorstspruit address, opening hours and map accessible alongside the enquiry form.

Model pages within a common publishing system

This project is a useful companion to Chery Digicars in the portfolio. Both sit on the same group foundation, but their public contact structures serve different dealership arrangements. Here the website centres on the local Bronkhorstspruit operation, with its own place in the shared content and lead-management system.

Standardising the model pages was one of the largest challenges across the Digicars Group programme. Different brands had to work within a common system for managing and presenting their model content. The aim was to make that content maintainable across the estate while allowing the public websites to retain their own brand presentation.

Inside the Chery Q model page

The Chery Q capture takes the gallery beyond the model directory and into an individual vehicle presentation. The page gives the model its own opening and more space for supporting imagery and information. It shows the next level of the browsing journey after a visitor has identified a model in the range.

This is the page type at the centre of the group’s model-content work. A directory can provide a consistent set of entry points; the individual page has to accommodate the actual model presentation within the shared publishing system. Including it alongside the homepage, range and stock views gives a fuller account of what the website delivers.

Content and stock behind the frontend

WordPress serves as the central backend for content, stock and lead management. Our custom PHP library renders the public frontend into static HTML. Bootstrap and the shared design system provide the frontend foundation, with PHP handling the forms and their connection to the lead interceptor.

The group also needed to accommodate stock feeds from different dealer-management systems. Integrating those feeds was the other major technical challenge in the programme. The vehicle listings in this gallery show the public side of that work: individual vehicle content presented through a consistent website structure. The Digicars Group platform project explains the shared architecture in more detail.

A website enquiry inside a wider lead process

The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership.

That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website.

Delivery and model-page maintenance

We delivered Chery Bronkhorstspruit as a once-off build within the HeyCarter programme. Its ongoing scope is maintenance of the directly integrated model pages. That arrangement matters because model content remains part of the operating website after the initial pages have been launched.

The site therefore has a defined place in the group programme: a completed dealership build, connected to the central platform, with continued model-page maintenance. The monthly SEO copywriting and full maintenance arrangement described for the other Digicars sites is a separate scope.

Launch performance and the site’s business role

The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved 100 in performance, accessibility, best practices and SEO in Lighthouse at launch. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy.

For Chery Bronkhorstspruit, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup.

Visit Chery Bronkhorstspruit · Explore the group platform · Discuss a dealership website.

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