Chery Digicars

The homepage combines dealership video, model-led imagery and routes into the range. The model collection gives the Tiggo family a consistent presentation, while the contact page separates Sandton and Northcliff into distinct location blocks. Each has its own map and contact information. That matters on a website representing more than one dealership: the visitor needs to understand the offer and then identify the right place to continue the conversation.

The stock page has a different job from the model collection. Its vehicle cards carry the information for individual vehicles, with filters alongside the results. The capture shows a wider stock presentation within the group environment, while the model pages remain the place to explore the Chery range. These are two connected browsing paths with different content requirements.

The Chery Q capture takes the gallery beyond the model directory and into an individual vehicle presentation. The page gives the model its own opening and more space for supporting imagery and information. It shows the next level of the browsing journey after a visitor has identified a model in the range.

This is the page type at the centre of the group’s model-content work. A directory can provide a consistent set of entry points; the individual page has to accommodate the actual model presentation within the shared publishing system. Including it alongside the homepage, range and stock views gives a fuller account of what the website delivers.

The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership.

That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website.

The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved 100 in performance, accessibility, best practices and SEO in Lighthouse at launch. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy.

For Chery Digicars, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup.

Visit Chery Digicars · Explore the group platform · Discuss a dealership website.