# Digicars Group platform > A central CMS, custom PHP frontends and configurable lead routing behind Digicars Group’s phased website rollout, starting with nine brands in November 2026. Canonical page: https://webvelopment.co.za/work/digicars-group-platform/ Language: en Our work · App & software [All our work](https://webvelopment.co.za/work/) ## One operating foundation for a growing website estate Digicars Group needed a way to bring multiple dealership websites into a connected content, stock and lead-management environment. Each brand needed its own public identity. Behind those websites, the group needed a practical way to manage the material being published, accommodate vehicle feeds from different systems and send enquiries to the right dealership destinations. We built a central platform with WordPress as the backend and our own PHP library rendering the public frontends into static HTML. The rollout began in November 2026 with nine brands and has continued in phases. This project brings together the platform behind 16 dealership websites and the iCar Technologies company brochure site. ## A central CMS, with the public frontend built separately WordPress serves as the backend for content, stock and lead management. The public website is rendered by the custom PHP library we built for the group. Forms are also handled with PHP and connected to the lead interceptor. That separation gives the CMS a defined operating role while the public pages have their own implementation. Content can be managed centrally, and the customer-facing experience can be developed around the needs of a dealership website: model discovery, vehicle stock, local information and enquiries. The frontend uses Bootstrap and a template system. As the programme grew, Omoda & Jaecoo became an important step in opening that template system into a wider design system. The group could retain the common technical foundation while allowing a different public design language for a dual-brand website. ## The first major challenge: standardising model pages Bringing model pages into a common system was one of the largest challenges in the project. The estate spans different manufacturers and very different ranges. The content has to remain specific to each brand and model, while the group needs a workable way to publish and maintain it across the websites. We worked to homologate those model pages within the shared platform. The public result is a consistent way to introduce and browse model content across the dealership estate, with room for each brand’s presentation. A compact model range and a broad range containing passenger and commercial vehicles can both be served through that foundation. This work also carries into the maintenance arrangement. The HeyCarter sites are once-off builds with continued maintenance of their directly integrated model pages. The model content therefore remains a defined operating responsibility after the initial site delivery. ## The second major challenge: different DMS stock feeds Vehicle stock did not arrive from one uniform source. The group needed to work with feeds from different dealer-management systems, and integrating those feeds was the other substantial technical challenge in the programme. The websites needed a consistent public stock experience despite that variation behind the scenes. Model pages and stock listings also have different jobs: the former explain a range, while the latter present individual vehicles. Connecting stock to the shared backend lets those individual vehicle records participate in the same website estate as the centrally managed content. The stock captures in the individual project galleries show the customer-facing side of that work. Vehicle cards, descriptions, prices and filtering sit within each dealership’s brand presentation. The integration story belongs to the shared platform rather than to the appearance of a single listing page. ## One endpoint for leads from several channels The interceptor was built to give the group one lead endpoint across website forms, QR campaigns, social channels, paid media and manually captured leads. Those sources can all enter the same collection layer. The interceptor then pushes leads in real time to the relevant lead-management, CRM and dealer-management systems. Downstream destinations are configurable by dealership. That configurability is the purpose of the intermediary: the group can connect each dealership to the systems it uses through a unified intake process. The website is therefore one part of a larger lead-management flow. A customer can enquire through a dealership page, while another lead arrives through a campaign or a manual capture. The shared endpoint gives those routes a common connection to the downstream systems. ## Performance was part of the launch target We targeted and achieved **100 in all four Lighthouse categories at launch: performance, accessibility, best practices and SEO**. The static HTML frontend was part of the delivery architecture around which we built and tested the websites. That result is a launch milestone for the programme. The website captures in this portfolio record the current public pages and give visitors a way to inspect their design and content in more detail. The dealership websites also have a substantial acquisition role. Organic leads make a major contribution to the business, and the sites act as landing destinations for a large paid-media strategy. The public case study describes that role without disclosing lead volumes or naming the receiving system providers. ## A phased delivery with distinct ongoing scopes The initial launch covered nine brands, with a steady rollout from November 2026. A shared platform made the programme more than a sequence of unrelated website builds: each new public site joined an existing content, stock and lead-management foundation. The 12 HeyCarter websites were delivered as once-off builds with maintenance of their directly integrated model pages. The other websites are supported by monthly SEO copywriting and a full maintenance plan. These are different operating arrangements within the same overall delivery programme. The iCar Technologies website has a separate public purpose. It is a company brochure site covering business information, entities and brands. Its place in the group portfolio complements the dealership websites, which focus on vehicle discovery, stock and enquiries. ## Explore the individual website projects Each website has its own case study, responsive device mockup and gallery. The dealership galleries include homepage, model, stock and contact views. The iCar gallery follows the company information structure instead. - [Chery Digicars](https://webvelopment.co.za/work/chery-digicars/) — monthly SEO copywriting and full maintenance. - [Ford Bronkhorstspruit](https://webvelopment.co.za/work/ford-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [Chery Bronkhorstspruit](https://webvelopment.co.za/work/chery-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [GWM Bronkhorstspruit](https://webvelopment.co.za/work/gwm-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [Mahindra Bronkhorstspruit](https://webvelopment.co.za/work/mahindra-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [Mitsubishi Bronkhorstspruit](https://webvelopment.co.za/work/mitsubishi-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [Nissan Bronkhorstspruit](https://webvelopment.co.za/work/nissan-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [Volkswagen Bronkhorstspruit](https://webvelopment.co.za/work/vw-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [Tata Bronkhorstspruit](https://webvelopment.co.za/work/tata-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [Renault Bronkhorstspruit](https://webvelopment.co.za/work/renault-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [iCar Technologies](https://webvelopment.co.za/work/icar-technologies/) — company brochure website. - [Lepas Digicars](https://webvelopment.co.za/work/lepas-digicars/) — monthly SEO copywriting and full maintenance. - [MG Bronkhorstspruit](https://webvelopment.co.za/work/mg-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [Jetour Digicars](https://webvelopment.co.za/work/jetour-digicars/) — monthly SEO copywriting and full maintenance. - [Omoda & Jaecoo Digicars](https://webvelopment.co.za/work/omoda-jaecoo-digicars/) — monthly SEO copywriting and full maintenance. - [Kia Bronkhorstspruit](https://webvelopment.co.za/work/kia-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. - [Geely Bronkhorstspruit](https://webvelopment.co.za/work/geely-bronkhorstspruit/) — HeyCarter build with integrated model-page maintenance. ## A platform project with a public website layer The two largest challenges were the common model-page system and the different DMS stock feeds. The rest of the website delivery built on established development work: the public pages, brand presentation and routes into enquiries. Together, those parts created a website estate that can be managed centrally and connected to different dealership systems. [Discuss a connected dealership platform](https://webvelopment.co.za/contact/) or [return to all our work](https://webvelopment.co.za/work/). A closer look ## Digicars Group platform Project gallery. Open an image and scroll to explore the page. Use the arrow keys to change images and Escape to close. [![Chery Digicars website — desktop full-page screenshot](https://webvelopment.co.za/images/portfolio/digicars/chery-digicars-desktop.jpg)](https://webvelopment.co.za/images/portfolio/digicars/chery-digicars-desktop.jpg) Chery Digicars · Desktop · Captured 11 November 2026 [![Ford Bronkhorstspruit — Model range](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-models.jpg)](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-models.jpg) Ford Bronkhorstspruit — Model range · Captured 11 November 2026 [![Volkswagen Bronkhorstspruit — Vehicle stock](https://webvelopment.co.za/images/portfolio/digicars/vw-bronkhorstspruit-stock.jpg)](https://webvelopment.co.za/images/portfolio/digicars/vw-bronkhorstspruit-stock.jpg) Volkswagen Bronkhorstspruit — Vehicle stock · Page excerpt · Captured 11 November 2026 [![Omoda & Jaecoo Digicars website — desktop full-page screenshot](https://webvelopment.co.za/images/portfolio/digicars/omoda-jaecoo-digicars-desktop.jpg)](https://webvelopment.co.za/images/portfolio/digicars/omoda-jaecoo-digicars-desktop.jpg) Omoda & Jaecoo Digicars · Desktop · Captured 11 November 2026 [![iCar Technologies — Group entities](https://webvelopment.co.za/images/portfolio/digicars/icar-technologies-entities.jpg)](https://webvelopment.co.za/images/portfolio/digicars/icar-technologies-entities.jpg) iCar Technologies — Group entities · Captured 11 November 2026 More App & software work [![Chery SA — App & software portfolio cover](https://webvelopment.co.za/images/portfolio/2003.webp) App & software ### Chery SA](https://webvelopment.co.za/work/chery-sa/)[![Suzuki Secret Shopper — App & software portfolio cover](https://webvelopment.co.za/images/portfolio/1958.webp) App & software ### Suzuki Secret Shopper](https://webvelopment.co.za/work/suzuki-secret-shopper/)[![LawTem – System — App & software portfolio cover](https://webvelopment.co.za/images/portfolio/1901.webp) App & software ### LawTem – System](https://webvelopment.co.za/work/lawtem/) Keep exploring ## Keep the right things connected. [Our work ### The proof is in the work Websites, web applications, apps, eCommerce and brand work since 2013, from Chery South Africa to the 17-site Digicars Group platform.](https://webvelopment.co.za/work/)[Development ### API integrations with the systems South African businesses run on We connect websites, CRMs, dealer systems, credit bureaus, vehicle finance, payments and AI, from Autotrader and Evolve to TransUnion, WesBank and OpenAI.](https://webvelopment.co.za/services/development/api-integrations/)[Websites ### Website maintenance and hosting with people you can actually call Hosting, monthly updates, full backups, content changes and a 24-hour response time, with direct numbers for the people who built your site.](https://webvelopment.co.za/services/websites/website-maintenance/) Let’s move things forward ## Start a conversation Tell us what you are working towards. We’ll help you find a practical next step. [Let’s talk](https://webvelopment.co.za/contact/)