# Ford Bronkhorstspruit > A Ford dealership website for Bronkhorstspruit, built within the HeyCarter network with directly integrated model pages. Canonical page: https://webvelopment.co.za/work/ford-bronkhorstspruit/ Language: en Our work · Website [All our work](https://webvelopment.co.za/work/) ## A Ford website with room for a varied vehicle range We built Ford Bronkhorstspruit as a dedicated dealership website within the HeyCarter network. The Ford presentation needed to sit comfortably inside the group platform while giving the local dealership its own public presence. The resulting site connects range browsing, available vehicles and local contact information through one consistent interface. ## The public website and its main journeys The model collection spans vehicles with different roles, including Ranger, Everest, Mustang, Territory and the Tourneo and Transit ranges. Large image cards make those routes visible without forcing every visitor through the same product narrative. A visitor looking for a commercial vehicle can take a different route from someone exploring an SUV or a performance car. The stock page then moves from the model range to individual vehicles. In the captured listing, vehicle images, model descriptions and prices sit beside a filter column. The contact page brings together the dealership address, operating hours, map and enquiry form. Together, those pages show the practical progression from recognising a vehicle to finding stock or contacting the dealership. ## Model pages within a common publishing system For this site, the breadth of the Ford range is the most useful way to understand the shared system. A common page structure has to accommodate several kinds of vehicle while preserving clear model names and a consistent next step. The work sits within the wider model-page standardisation effort across the group. Standardising the model pages was one of the largest challenges across the Digicars Group programme. Different brands had to work within a common system for managing and presenting their model content. The aim was to make that content maintainable across the estate while allowing the public websites to retain their own brand presentation. ## Inside the Everest model page The Everest page extends the range card into a detailed model presentation. Its vehicle opening leads into test-drive, contact and finance actions, followed by sections for design, capability, technology, comfort and safety. Variant cards and a brochure download appear further down. Those sections let the page carry substantially more information than the range directory. The capture shows why model-page standardisation was a meaningful part of the work. A model page combines several kinds of content—imagery, feature explanations, variants and enquiry routes—and all of them need to fit into a structure that can be maintained across the website estate. ## Content and stock behind the frontend WordPress serves as the central backend for content, stock and lead management. Our custom PHP library renders the public frontend into static HTML. Bootstrap and the shared design system provide the frontend foundation, with PHP handling the forms and their connection to the lead interceptor. The group also needed to accommodate stock feeds from different dealer-management systems. Integrating those feeds was the other major technical challenge in the programme. The vehicle listings in this gallery show the public side of that work: individual vehicle content presented through a consistent website structure. The [Digicars Group platform project](https://webvelopment.co.za/work/digicars-group-platform/) explains the shared architecture in more detail. ## A website enquiry inside a wider lead process The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership. That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website. ## Delivery and model-page maintenance We delivered Ford Bronkhorstspruit as a once-off build within the HeyCarter programme. Its ongoing scope is maintenance of the directly integrated model pages. That arrangement matters because model content remains part of the operating website after the initial pages have been launched. The site therefore has a defined place in the group programme: a completed dealership build, connected to the central platform, with continued model-page maintenance. The monthly SEO copywriting and full maintenance arrangement described for the other Digicars sites is a separate scope. ## Launch performance and the site’s business role The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved **100 in performance, accessibility, best practices and SEO in Lighthouse at launch**. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy. For Ford Bronkhorstspruit, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup. [Visit Ford Bronkhorstspruit](https://ford-bronkhorstspruit.heycarter.co.za/) · [Explore the group platform](https://webvelopment.co.za/work/digicars-group-platform/) · [Discuss a dealership website](https://webvelopment.co.za/contact/). A closer look ## Ford Bronkhorstspruit Project gallery. Open an image and scroll to explore the page. Use the arrow keys to change images and Escape to close. [![Ford Bronkhorstspruit website — desktop full-page screenshot](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-desktop.jpg)](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-desktop.jpg) Ford Bronkhorstspruit · Desktop · Captured 11 November 2026 [![Ford Bronkhorstspruit website — mobile full-page screenshot](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-mobile.jpg)](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-mobile.jpg) Ford Bronkhorstspruit · Mobile · Captured 11 November 2026 [![Ford Bronkhorstspruit — Model range](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-models.jpg)](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-models.jpg) Ford Bronkhorstspruit — Model range · Captured 11 November 2026 [![Ford Bronkhorstspruit — Everest model page](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-model-detail.jpg)](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-model-detail.jpg) Ford Bronkhorstspruit · Everest model detail · Captured 11 November 2026 [![Ford Bronkhorstspruit — Vehicle stock](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-stock.jpg)](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-stock.jpg) Ford Bronkhorstspruit — Vehicle stock · Captured 11 November 2026 [![Ford Bronkhorstspruit — Contact and dealership information](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-contact.jpg)](https://webvelopment.co.za/images/portfolio/digicars/ford-bronkhorstspruit-contact.jpg) Ford Bronkhorstspruit — Contact and dealership information · Captured 11 November 2026 More Website work [Website ### SydSen Consult](https://webvelopment.co.za/work/sydsen-consult/)[Website ### Chery Digicars](https://webvelopment.co.za/work/chery-digicars/)[Website ### Chery Bronkhorstspruit](https://webvelopment.co.za/work/chery-bronkhorstspruit/) Keep exploring ## Keep the right things connected. [Our work · System ### Digicars Group — Connected dealership platform Standardised model pages, different DMS stock feeds and one lead endpoint across the Digicars Group website estate.](https://webvelopment.co.za/work/digicars-group-platform/)[Websites ### Websites designed properly, built properly and looked after properly Figma design, WordPress built the way developers would build it, UX that turns visitors into enquiries, and hosting and support from the people who built the site.](https://webvelopment.co.za/services/websites/)[Development ### API integrations with the systems South African businesses run on We connect websites, CRMs, dealer systems, credit bureaus, vehicle finance, payments and AI, from Autotrader and Evolve to TransUnion, WesBank and OpenAI.](https://webvelopment.co.za/services/development/api-integrations/) Let’s move things forward ## Start a conversation Tell us what you are working towards. We’ll help you find a practical next step. [Let’s talk](https://webvelopment.co.za/contact/)