# Geely Bronkhorstspruit > A Geely dealership website with integrated model content, built within the HeyCarter network for Digicars Group. Canonical page: https://webvelopment.co.za/work/geely-bronkhorstspruit/ Language: en Our work · Website [All our work](https://webvelopment.co.za/work/) ## A Geely website within the shared dealership platform We built Geely Bronkhorstspruit as part of the HeyCarter network. The dealership has its own Geely website, with the public model and vehicle presentation connected to Digicars Group’s central content, stock and lead-management foundation. ## The public website and its main journeys The captured homepage and model collection introduce vehicles including E2, E5 and Coolray. Large imagery and a restrained grey presentation give the range its own visual character. The repeated model-card structure keeps the browsing pattern consistent with the wider platform while the branding and content remain specific to Geely. The vehicle stock capture shows the move from model families to individual vehicle records. Filters support the listing, while images and commercial descriptions sit on each card. The contact page gives the local dealership its own address, operating hours, map and enquiry form, continuing the same visual treatment into the next stage of the journey. ## Model pages within a common publishing system Geely illustrates how the platform can bring another brand into the estate through a consistent model and stock structure. The public site has a focused identity, while the content and enquiry processes participate in the same group operating system as the other dealership websites. Standardising the model pages was one of the largest challenges across the Digicars Group programme. Different brands had to work within a common system for managing and presenting their model content. The aim was to make that content maintainable across the estate while allowing the public websites to retain their own brand presentation. ## Inside the E2 model page The E2 capture takes the gallery beyond the model directory and into an individual vehicle presentation. The page gives the model its own opening and more space for supporting imagery and information. It shows the next level of the browsing journey after a visitor has identified a model in the range. This is the page type at the centre of the group’s model-content work. A directory can provide a consistent set of entry points; the individual page has to accommodate the actual model presentation within the shared publishing system. Including it alongside the homepage, range and stock views gives a fuller account of what the website delivers. ## Content and stock behind the frontend WordPress serves as the central backend for content, stock and lead management. Our custom PHP library renders the public frontend into static HTML. Bootstrap and the shared design system provide the frontend foundation, with PHP handling the forms and their connection to the lead interceptor. The group also needed to accommodate stock feeds from different dealer-management systems. Integrating those feeds was the other major technical challenge in the programme. The vehicle listings in this gallery show the public side of that work: individual vehicle content presented through a consistent website structure. The [Digicars Group platform project](https://webvelopment.co.za/work/digicars-group-platform/) explains the shared architecture in more detail. ## A website enquiry inside a wider lead process The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership. That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website. ## Delivery and model-page maintenance We delivered Geely Bronkhorstspruit as a once-off build within the HeyCarter programme. Its ongoing scope is maintenance of the directly integrated model pages. That arrangement matters because model content remains part of the operating website after the initial pages have been launched. The site therefore has a defined place in the group programme: a completed dealership build, connected to the central platform, with continued model-page maintenance. The monthly SEO copywriting and full maintenance arrangement described for the other Digicars sites is a separate scope. ## Launch performance and the site’s business role The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved **100 in performance, accessibility, best practices and SEO in Lighthouse at launch**. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy. For Geely Bronkhorstspruit, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup. [Visit Geely Bronkhorstspruit](https://geely-bronkhorstspruit.heycarter.co.za/) · [Explore the group platform](https://webvelopment.co.za/work/digicars-group-platform/) · [Discuss a dealership website](https://webvelopment.co.za/contact/). A closer look ## Geely Bronkhorstspruit Project gallery. Open an image and scroll to explore the page. Use the arrow keys to change images and Escape to close. [![Geely Bronkhorstspruit website — desktop full-page screenshot](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-desktop.jpg)](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-desktop.jpg) Geely Bronkhorstspruit · Desktop · Captured 11 November 2026 [![Geely Bronkhorstspruit website — mobile full-page screenshot](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-mobile.jpg)](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-mobile.jpg) Geely Bronkhorstspruit · Mobile · Captured 11 November 2026 [![Geely Bronkhorstspruit — Model range](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-models.jpg)](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-models.jpg) Geely Bronkhorstspruit — Model range · Captured 11 November 2026 [![Geely Bronkhorstspruit — E2 model page](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-model-detail.jpg)](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-model-detail.jpg) Geely Bronkhorstspruit · E2 model detail · Captured 11 November 2026 [![Geely Bronkhorstspruit — Vehicle stock](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-stock.jpg)](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-stock.jpg) Geely Bronkhorstspruit — Vehicle stock · Captured 11 November 2026 [![Geely Bronkhorstspruit — Contact and dealership information](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-contact.jpg)](https://webvelopment.co.za/images/portfolio/digicars/geely-bronkhorstspruit-contact.jpg) Geely Bronkhorstspruit — Contact and dealership information · Captured 11 November 2026 More Website work [Website ### SydSen Consult](https://webvelopment.co.za/work/sydsen-consult/)[Website ### Chery Digicars](https://webvelopment.co.za/work/chery-digicars/)[Website ### Ford Bronkhorstspruit](https://webvelopment.co.za/work/ford-bronkhorstspruit/) Keep exploring ## Keep the right things connected. [Our work · System ### Digicars Group — Connected dealership platform Standardised model pages, different DMS stock feeds and one lead endpoint across the Digicars Group website estate.](https://webvelopment.co.za/work/digicars-group-platform/)[Websites ### Websites designed properly, built properly and looked after properly Figma design, WordPress built the way developers would build it, UX that turns visitors into enquiries, and hosting and support from the people who built the site.](https://webvelopment.co.za/services/websites/)[Development ### API integrations with the systems South African businesses run on We connect websites, CRMs, dealer systems, credit bureaus, vehicle finance, payments and AI, from Autotrader and Evolve to TransUnion, WesBank and OpenAI.](https://webvelopment.co.za/services/development/api-integrations/) Let’s move things forward ## Start a conversation Tell us what you are working towards. We’ll help you find a practical next step. [Let’s talk](https://webvelopment.co.za/contact/)