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GWM Bronkhorstspruit

One dealership website for a broad GWM model collection

GWM Bronkhorstspruit is a brand-specific dealership website built within the HeyCarter network. We connected its public model and vehicle pages to the Digicars Group platform, giving the local dealership a consistent route from introducing its range to receiving an enquiry.

The public website and its main journeys

The model presentation has to cover a varied collection. The captured pages include P-Series vehicles alongside Haval, Tank and Ora models. Their imagery and names need to remain easy to distinguish even though the underlying presentation comes from a common template system. The site uses a shared card structure to keep the range browsable as visitors move between those different vehicles.

The stock listing carries individual vehicles into a more detailed browsing environment, with the filter column beside the results. The dealership contact page uses the same brand accents for local contact information and the enquiry form. Those repeated interface choices connect model discovery, stock and contact without making them compete for the same space on the homepage.

Model pages within a common publishing system

GWM is a useful example of why standardising model pages was a substantial part of the group delivery. A shared system has to support a broad range of products and retain their distinctions. The public pages show the consistent browsing structure; the integration work behind them makes that structure part of the wider dealership estate.

Standardising the model pages was one of the largest challenges across the Digicars Group programme. Different brands had to work within a common system for managing and presenting their model content. The aim was to make that content maintainable across the estate while allowing the public websites to retain their own brand presentation.

Inside the P300 model page

The P300 capture takes the gallery beyond the model directory and into an individual vehicle presentation. The page gives the model its own opening and more space for supporting imagery and information. It shows the next level of the browsing journey after a visitor has identified a model in the range.

This is the page type at the centre of the group’s model-content work. A directory can provide a consistent set of entry points; the individual page has to accommodate the actual model presentation within the shared publishing system. Including it alongside the homepage, range and stock views gives a fuller account of what the website delivers.

Content and stock behind the frontend

WordPress serves as the central backend for content, stock and lead management. Our custom PHP library renders the public frontend into static HTML. Bootstrap and the shared design system provide the frontend foundation, with PHP handling the forms and their connection to the lead interceptor.

The group also needed to accommodate stock feeds from different dealer-management systems. Integrating those feeds was the other major technical challenge in the programme. The vehicle listings in this gallery show the public side of that work: individual vehicle content presented through a consistent website structure. The Digicars Group platform project explains the shared architecture in more detail.

A website enquiry inside a wider lead process

The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership.

That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website.

Delivery and model-page maintenance

We delivered GWM Bronkhorstspruit as a once-off build within the HeyCarter programme. Its ongoing scope is maintenance of the directly integrated model pages. That arrangement matters because model content remains part of the operating website after the initial pages have been launched.

The site therefore has a defined place in the group programme: a completed dealership build, connected to the central platform, with continued model-page maintenance. The monthly SEO copywriting and full maintenance arrangement described for the other Digicars sites is a separate scope.

Launch performance and the site’s business role

The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved 100 in performance, accessibility, best practices and SEO in Lighthouse at launch. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy.

For GWM Bronkhorstspruit, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup.

Visit GWM Bronkhorstspruit · Explore the group platform · Discuss a dealership website.

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