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Kia Bronkhorstspruit

A Kia dealership website with a wide model collection

Kia Bronkhorstspruit is a brand-specific dealership website built within the HeyCarter network. We connected the public Kia experience to Digicars Group’s shared publishing and lead-management platform, with local dealership information at the end of the customer journey.

The public website and its main journeys

The captured collection covers a wide range of vehicles: Picanto and Sonet sit alongside Seltos, Sportage, Sorento and Carnival, with Tasman and commercial vehicles also represented. The model cards give those different routes a consistent format. A visitor can scan the range without relying only on the model featured in the homepage opening.

The stock listing then brings individual vehicles into view, with the filter column alongside vehicle images and descriptions. The contact page brings together the Bronkhorstspruit address, operating hours, map and enquiry form. The public pages share a restrained Kia presentation across those different tasks.

Model pages within a common publishing system

Kia’s breadth makes the model-page standardisation work especially visible. The shared structure has to accommodate small passenger vehicles, larger family vehicles and working vehicles, while keeping the model content manageable through the common platform. The site is one expression of that group-wide publishing challenge.

Standardising the model pages was one of the largest challenges across the Digicars Group programme. Different brands had to work within a common system for managing and presenting their model content. The aim was to make that content maintainable across the estate while allowing the public websites to retain their own brand presentation.

Inside the Seltos model page

The Seltos capture takes the gallery beyond the model directory and into an individual vehicle presentation. The page gives the model its own opening and more space for supporting imagery and information. It shows the next level of the browsing journey after a visitor has identified a model in the range.

This is the page type at the centre of the group’s model-content work. A directory can provide a consistent set of entry points; the individual page has to accommodate the actual model presentation within the shared publishing system. Including it alongside the homepage, range and stock views gives a fuller account of what the website delivers.

Content and stock behind the frontend

WordPress serves as the central backend for content, stock and lead management. Our custom PHP library renders the public frontend into static HTML. Bootstrap and the shared design system provide the frontend foundation, with PHP handling the forms and their connection to the lead interceptor.

The group also needed to accommodate stock feeds from different dealer-management systems. Integrating those feeds was the other major technical challenge in the programme. The vehicle listings in this gallery show the public side of that work: individual vehicle content presented through a consistent website structure. The Digicars Group platform project explains the shared architecture in more detail.

A website enquiry inside a wider lead process

The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership.

That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website.

Delivery and model-page maintenance

We delivered Kia Bronkhorstspruit as a once-off build within the HeyCarter programme. Its ongoing scope is maintenance of the directly integrated model pages. That arrangement matters because model content remains part of the operating website after the initial pages have been launched.

The site therefore has a defined place in the group programme: a completed dealership build, connected to the central platform, with continued model-page maintenance. The monthly SEO copywriting and full maintenance arrangement described for the other Digicars sites is a separate scope.

Launch performance and the site’s business role

The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved 100 in performance, accessibility, best practices and SEO in Lighthouse at launch. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy.

For Kia Bronkhorstspruit, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup.

Visit Kia Bronkhorstspruit · Explore the group platform · Discuss a dealership website.

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