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Lepas Digicars

All our work

Building a distinct Lepas dealership presentation

Lepas Digicars presents the Northcliff dealership within the wider group platform. We built the site to connect a distinct Lepas frontend with the shared content, stock and lead-management foundation used across the Digicars Group delivery.

The public website and its main journeys

The homepage uses a large brand-led opening before introducing the vehicle range. The model presentation focuses on Lepas L4, L6 and L8, with each given its own visual route. That compact range allows the imagery and brand presentation to carry more of the introduction, while the navigation provides direct access to the model collection and dealership information.

The additional captures show the model page, vehicle stock listing and contact destination. The stock page presents individual vehicles with the listing and filter structure used by the platform. The contact page identifies Northcliff and gives visitors the local information needed to continue with the dealership.

Model pages within a common publishing system

Lepas shows how the shared foundation can support a different visual emphasis from the HeyCarter dealership sites. The group platform supplies the operating structure, while the frontend can place more weight on the brand introduction. The ongoing content and maintenance arrangement also differs from the once-off HeyCarter builds.

Standardising the model pages was one of the largest challenges across the Digicars Group programme. Different brands had to work within a common system for managing and presenting their model content. The aim was to make that content maintainable across the estate while allowing the public websites to retain their own brand presentation.

Inside the L4 model page

The L4 capture takes the gallery beyond the model directory and into an individual vehicle presentation. The page gives the model its own opening and more space for supporting imagery and information. It shows the next level of the browsing journey after a visitor has identified a model in the range.

This is the page type at the centre of the group’s model-content work. A directory can provide a consistent set of entry points; the individual page has to accommodate the actual model presentation within the shared publishing system. Including it alongside the homepage, range and stock views gives a fuller account of what the website delivers.

Content and stock behind the frontend

WordPress serves as the central backend for content, stock and lead management. Our custom PHP library renders the public frontend into static HTML. Bootstrap and the shared design system provide the frontend foundation, with PHP handling the forms and their connection to the lead interceptor.

The group also needed to accommodate stock feeds from different dealer-management systems. Integrating those feeds was the other major technical challenge in the programme. The vehicle listings in this gallery show the public side of that work: individual vehicle content presented through a consistent website structure. The Digicars Group platform project explains the shared architecture in more detail.

A website enquiry inside a wider lead process

The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership.

That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website.

Ongoing copywriting and maintenance

Lepas Digicars receives monthly SEO copywriting and a full website maintenance plan. The relationship continues after the initial build, supporting the public site and its content as the dealership uses it for organic acquisition and paid-media landing journeys.

That arrangement is part of the delivered scope for this website. It gives the project an ongoing content and maintenance component alongside the shared platform and integrations. The HeyCarter sites have their own once-off build and model-page maintenance arrangement.

Launch performance and the site’s business role

The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved 100 in performance, accessibility, best practices and SEO in Lighthouse at launch. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy.

For Lepas Digicars, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup.

Visit Lepas Digicars · Explore the group platform · Discuss a dealership website.

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