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Mitsubishi Bronkhorstspruit

A Mitsubishi dealership journey from range to enquiry

Mitsubishi Bronkhorstspruit is a dedicated dealership website in the HeyCarter network. We built the frontend around the Mitsubishi presentation and connected it to the group platform for content, stock and lead management. The site brings vehicle discovery and local dealership contact into the same public experience.

The public website and its main journeys

The homepage and model collection give vehicles such as Triton, Xpander, Outlander, Eclipse Cross and ASX their own image-led routes. A consistent card structure lets visitors scan the range while keeping the individual models visible. The same header and brand accents carry through to the stock and contact pages.

The gallery includes the vehicle listing as well as the model collection. The listing is built around individual stock records, with vehicle imagery and commercial information presented alongside filters. The contact page has a separate role: it brings the Bronkhorstspruit address, hours, map and enquiry form together so the visitor can continue with the dealership.

Model pages within a common publishing system

The main technical context is the wider model-page and stock-feed work. Mitsubishi’s pages needed to fit into a shared publishing system alongside other manufacturers, while the vehicle content had to connect to the group’s stock-management foundation. The website is one brand-specific expression of that larger integration effort.

Standardising the model pages was one of the largest challenges across the Digicars Group programme. Different brands had to work within a common system for managing and presenting their model content. The aim was to make that content maintainable across the estate while allowing the public websites to retain their own brand presentation.

Inside the Triton model page

The Triton capture takes the gallery beyond the model directory and into an individual vehicle presentation. The page gives the model its own opening and more space for supporting imagery and information. It shows the next level of the browsing journey after a visitor has identified a model in the range.

This is the page type at the centre of the group’s model-content work. A directory can provide a consistent set of entry points; the individual page has to accommodate the actual model presentation within the shared publishing system. Including it alongside the homepage, range and stock views gives a fuller account of what the website delivers.

Content and stock behind the frontend

WordPress serves as the central backend for content, stock and lead management. Our custom PHP library renders the public frontend into static HTML. Bootstrap and the shared design system provide the frontend foundation, with PHP handling the forms and their connection to the lead interceptor.

The group also needed to accommodate stock feeds from different dealer-management systems. Integrating those feeds was the other major technical challenge in the programme. The vehicle listings in this gallery show the public side of that work: individual vehicle content presented through a consistent website structure. The Digicars Group platform project explains the shared architecture in more detail.

A website enquiry inside a wider lead process

The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership.

That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website.

Delivery and model-page maintenance

We delivered Mitsubishi Bronkhorstspruit as a once-off build within the HeyCarter programme. Its ongoing scope is maintenance of the directly integrated model pages. That arrangement matters because model content remains part of the operating website after the initial pages have been launched.

The site therefore has a defined place in the group programme: a completed dealership build, connected to the central platform, with continued model-page maintenance. The monthly SEO copywriting and full maintenance arrangement described for the other Digicars sites is a separate scope.

Launch performance and the site’s business role

The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved 100 in performance, accessibility, best practices and SEO in Lighthouse at launch. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy.

For Mitsubishi Bronkhorstspruit, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup.

Visit Mitsubishi Bronkhorstspruit · Explore the group platform · Discuss a dealership website.

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