Our work · Website

Nissan Bronkhorstspruit

A focused Nissan range with a connected stock journey

Nissan Bronkhorstspruit gives the local dealership its own website within the HeyCarter network. We built it on the shared Digicars Group platform, connecting a recognisable Nissan frontend to centrally managed content, vehicle stock and enquiry handling.

The public website and its main journeys

The model collection in the capture is deliberately easy to scan: Navara Double Cab, Navara Single Cab, X-Trail and Magnite are presented as distinct visual routes. The homepage can introduce the range in a broader dealership context, while the model collection gives a visitor who already knows what they want a more direct starting point.

The vehicle listing moves into individual stock, with images, descriptions and prices supported by filters. The separate contact page combines the local address, opening hours and map with an enquiry form. Nissan’s red accents tie those destinations together, making the contact experience feel like part of the same dealership website as the model and stock pages.

Model pages within a common publishing system

A focused model collection does not remove the integration work beneath it. The Nissan site still has to participate in the same content and lead-management estate as dealerships with much larger ranges. Its value in the platform is that the shared structure can serve a compact range without requiring a different operating foundation.

Standardising the model pages was one of the largest challenges across the Digicars Group programme. Different brands had to work within a common system for managing and presenting their model content. The aim was to make that content maintainable across the estate while allowing the public websites to retain their own brand presentation.

Inside the Navara Double Cab model page

The Navara Double Cab capture takes the gallery beyond the model directory and into an individual vehicle presentation. The page gives the model its own opening and more space for supporting imagery and information. It shows the next level of the browsing journey after a visitor has identified a model in the range.

This is the page type at the centre of the group’s model-content work. A directory can provide a consistent set of entry points; the individual page has to accommodate the actual model presentation within the shared publishing system. Including it alongside the homepage, range and stock views gives a fuller account of what the website delivers.

Content and stock behind the frontend

WordPress serves as the central backend for content, stock and lead management. Our custom PHP library renders the public frontend into static HTML. Bootstrap and the shared design system provide the frontend foundation, with PHP handling the forms and their connection to the lead interceptor.

The group also needed to accommodate stock feeds from different dealer-management systems. Integrating those feeds was the other major technical challenge in the programme. The vehicle listings in this gallery show the public side of that work: individual vehicle content presented through a consistent website structure. The Digicars Group platform project explains the shared architecture in more detail.

A website enquiry inside a wider lead process

The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership.

That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website.

Delivery and model-page maintenance

We delivered Nissan Bronkhorstspruit as a once-off build within the HeyCarter programme. Its ongoing scope is maintenance of the directly integrated model pages. That arrangement matters because model content remains part of the operating website after the initial pages have been launched.

The site therefore has a defined place in the group programme: a completed dealership build, connected to the central platform, with continued model-page maintenance. The monthly SEO copywriting and full maintenance arrangement described for the other Digicars sites is a separate scope.

Launch performance and the site’s business role

The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved 100 in performance, accessibility, best practices and SEO in Lighthouse at launch. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy.

For Nissan Bronkhorstspruit, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup.

Visit Nissan Bronkhorstspruit · Explore the group platform · Discuss a dealership website.

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