# Tata Bronkhorstspruit > A Tata dealership website built on the shared HeyCarter platform, with integrated model pages and a connected enquiry journey. Canonical page: https://webvelopment.co.za/work/tata-bronkhorstspruit/ Language: en Our work · Website [All our work](https://webvelopment.co.za/work/) ## A Tata model range connected to the local dealership We built Tata Bronkhorstspruit as a dedicated website within the HeyCarter network. It introduces Tata’s range, provides access to vehicle stock and connects visitors with the local dealership. Behind the public pages, the site participates in Digicars Group’s shared content and lead-management platform. ## The public website and its main journeys The captured model collection presents Tiago, Punch, Curvv and Harrier as distinct routes. The homepage offers a wider introduction to the dealership, while the range page gives those vehicle families a consistent visual structure. Tata’s blue accents carry across the navigation and contact presentation. The stock page handles a different kind of information from the model collection. It shows individual vehicle records with images, descriptions and prices, supported by the filter column. On the contact page, local details and the map sit beside the enquiry form. These pages let the site move from introducing a model to helping a visitor find a vehicle or start a conversation. ## Model pages within a common publishing system The model collection provides a clear example of the work to bring different manufacturers into one maintainable page system. The page structure is shared, but the Tata content, imagery and dealership details remain specific to this website. That balance is the foundation of the group approach. Standardising the model pages was one of the largest challenges across the Digicars Group programme. Different brands had to work within a common system for managing and presenting their model content. The aim was to make that content maintainable across the estate while allowing the public websites to retain their own brand presentation. ## Inside the Tiago model page The Tiago capture takes the gallery beyond the model directory and into an individual vehicle presentation. The page gives the model its own opening and more space for supporting imagery and information. It shows the next level of the browsing journey after a visitor has identified a model in the range. This is the page type at the centre of the group’s model-content work. A directory can provide a consistent set of entry points; the individual page has to accommodate the actual model presentation within the shared publishing system. Including it alongside the homepage, range and stock views gives a fuller account of what the website delivers. ## Content and stock behind the frontend WordPress serves as the central backend for content, stock and lead management. Our custom PHP library renders the public frontend into static HTML. Bootstrap and the shared design system provide the frontend foundation, with PHP handling the forms and their connection to the lead interceptor. The group also needed to accommodate stock feeds from different dealer-management systems. Integrating those feeds was the other major technical challenge in the programme. The vehicle listings in this gallery show the public side of that work: individual vehicle content presented through a consistent website structure. The [Digicars Group platform project](https://webvelopment.co.za/work/digicars-group-platform/) explains the shared architecture in more detail. ## A website enquiry inside a wider lead process The site’s forms connect to the interceptor system. It gives the group one endpoint for website, QR, social, paid-media and manually captured leads, then pushes leads to the relevant lead-management, CRM and dealer-management destinations in real time. The downstream systems can be configured for each dealership. That makes the website part of a wider enquiry process. A visitor sees a local dealership experience, while the group can connect that enquiry to the systems the dealership uses. The shared endpoint supports leads arriving through other channels as well as those originating on the website. ## Delivery and model-page maintenance We delivered Tata Bronkhorstspruit as a once-off build within the HeyCarter programme. Its ongoing scope is maintenance of the directly integrated model pages. That arrangement matters because model content remains part of the operating website after the initial pages have been launched. The site therefore has a defined place in the group programme: a completed dealership build, connected to the central platform, with continued model-page maintenance. The monthly SEO copywriting and full maintenance arrangement described for the other Digicars sites is a separate scope. ## Launch performance and the site’s business role The group rollout began in November 2026 with nine brands and has continued in phases. We targeted and achieved **100 in performance, accessibility, best practices and SEO in Lighthouse at launch**. Across the dealership websites, organic enquiries make a substantial contribution to the business, and the sites also serve as landing destinations for a large paid-media strategy. For Tata Bronkhorstspruit, the public work is best understood through that connected role: brand presentation, model content, stock discovery and a route into dealership enquiries. The gallery includes desktop and mobile homepage views, the model collection, an individual model page, vehicle stock and contact page. The project cover presents the real website in a desktop and phone mockup. [Visit Tata Bronkhorstspruit](https://tata-bronkhorstspruit.heycarter.co.za/) · [Explore the group platform](https://webvelopment.co.za/work/digicars-group-platform/) · [Discuss a dealership website](https://webvelopment.co.za/contact/). A closer look ## Tata Bronkhorstspruit Project gallery. Open an image and scroll to explore the page. Use the arrow keys to change images and Escape to close. [![Tata Bronkhorstspruit website — desktop full-page screenshot](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-desktop.jpg)](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-desktop.jpg) Tata Bronkhorstspruit · Desktop · Captured 11 November 2026 [![Tata Bronkhorstspruit website — mobile full-page screenshot](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-mobile.jpg)](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-mobile.jpg) Tata Bronkhorstspruit · Mobile · Captured 11 November 2026 [![Tata Bronkhorstspruit — Model range](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-models.jpg)](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-models.jpg) Tata Bronkhorstspruit — Model range · Captured 11 November 2026 [![Tata Bronkhorstspruit — Tiago model page](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-model-detail.jpg)](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-model-detail.jpg) Tata Bronkhorstspruit · Tiago model detail · Captured 11 November 2026 [![Tata Bronkhorstspruit — Vehicle stock](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-stock.jpg)](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-stock.jpg) Tata Bronkhorstspruit — Vehicle stock · Captured 11 November 2026 [![Tata Bronkhorstspruit — Contact and dealership information](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-contact.jpg)](https://webvelopment.co.za/images/portfolio/digicars/tata-bronkhorstspruit-contact.jpg) Tata Bronkhorstspruit — Contact and dealership information · Captured 11 November 2026 More Website work [Website ### SydSen Consult](https://webvelopment.co.za/work/sydsen-consult/)[Website ### Chery Digicars](https://webvelopment.co.za/work/chery-digicars/)[Website ### Ford Bronkhorstspruit](https://webvelopment.co.za/work/ford-bronkhorstspruit/) Keep exploring ## Keep the right things connected. [Our work · System ### Digicars Group — Connected dealership platform Standardised model pages, different DMS stock feeds and one lead endpoint across the Digicars Group website estate.](https://webvelopment.co.za/work/digicars-group-platform/)[Websites ### Websites designed properly, built properly and looked after properly Figma design, WordPress built the way developers would build it, UX that turns visitors into enquiries, and hosting and support from the people who built the site.](https://webvelopment.co.za/services/websites/)[Development ### API integrations with the systems South African businesses run on We connect websites, CRMs, dealer systems, credit bureaus, vehicle finance, payments and AI, from Autotrader and Evolve to TransUnion, WesBank and OpenAI.](https://webvelopment.co.za/services/development/api-integrations/) Let’s move things forward ## Start a conversation Tell us what you are working towards. We’ll help you find a practical next step. [Let’s talk](https://webvelopment.co.za/contact/)