Paid Media in South Africa

Paid search can address people searching for something relevant to your offer. Paid social needs an audience and creative approach of its own. We look at what you are selling, how much explanation it needs and the evidence you already have before proposing where to start. You do not need every platform in the first campaign.

The work can include planning, checking account access, structuring campaigns, preparing approved creative, defining measurement and ongoing optimisation. We check platform eligibility and available account functions when implementing the plan. You remain responsible for the accuracy of the offer and for delivering what the advertising promises.

Choose one offer and walk through the response from the customer’s side. For example, a business advertising a service in a defined area could check whether the ad and page both make that coverage clear. Does the page explain the service well enough for someone to enquire? Does the form give the receiving team enough context to judge whether they can help?

Send a test enquiry using made-up details, then check what reaches the team and where they would pick it up. Ask for enough information to respond, without adding fields simply because they might be useful later. This is a rehearsal for a proposed campaign, not evidence of live delivery or results.

You provide confirmed service coverage and authority for the budget. Together we identify the creative, page work and account access needed to run the campaign, plus who will review enquiries. The media budget itself does not include every asset, integration or later content request; those need to be included in the agreed scope.